The Secret Behind Angry Birds’ Success (Part 1 of 2)

Alright, if you’ve never heard of Angry Birds, then either you’ve been extremely busy and productive, or you’ve been living under a rock this past year or so. In any case, here’s what you need to know: Angry Birds is the widely popular mobile game developed by Finland-based company Rovio that involves using a slingshot to launch birds at pigs. It’s a very simple mobile application that has caught worldwide attention, and has delivered staggering numbers. In fact, as of May 2011, Rovio announced that Angry Birds topped 200 Million downloads. (Yes, that is a LOT of Angry Birds.) The app is available across numerous mobile operating systems including iOs, Android, HP WebOS, and Windows Phone 7.

Now we here at TechiXoft already have our theories on why the game is so popular and addicting. And doing some research confirmed our hunches that the success of Angry Birds can be attributed to two main things: marketing and psychology.

Discussing the two concepts would result to an extremely lengthy blog post, so allow us to focus on one key aspect for now: marketing.

First and foremost, those darn birds are EVERYWHERE. The fact that Angry Birds is available in virtually all mobile operating systems including WinPhone7 and HP Web OS is big plus for the app. A lot of developers produce applications exclusively for iPhone and Android users, while leaving the not-so popular mobile operating systems out in the cold. Rovio, on the other hand, went above and beyond to ensure that their app is accessible to practically anyone with a smartphone.

Moreover, we’ve got to give props to the marketing team of Rovio. They took those adorable birds from the mobile arena and brought them to the real world. They produced Angry Bird T-Shirts, Plush toys, even card games. It’s come to the point where the fans themselves are delivering Angry Bird creations. Check out this man from San Francisco who made a cake out of the characters of the game.

And it’s not just about the merchandise. Angry Birds has taken product placement to a whole new level. Those birds are on TV (How I Met Your Mother, Sprint commercial), they’re on the big screen (they made a cameo appearance on the comedy “Horrible Bosses”) and they’re even on your web browser (Google Chrome.) Don’t believe us? Check out the video clips and images below:

Angry Birds on How I Met Your Mother:

Angry Birds on a Sprint/Motorola commerical:

Angry Birds on Google Chrome:






Have you encountered those birds anywhere else outside your phone? Share them in the comments section below!

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